Welcome to Applabel! These Terms of Service (the “Terms”) are an agreement between you and Applabel LTD (“Applabel”, the “Company”, “we”, “us”), a company incorporated under the laws of the Republic of Cyprus with registration number HE 420746 and registered office at Panagioti Tsangari 14, 1st floor, Limassol 4047, Cyprus. They govern your use of:
1.1. The Website provides information about Applabel, our applications and our contact channels.
1.2. The Apps are mobile and web applications whose features vary by product and may include, among others: AI-powered productivity tools (such as an AI assistant, writing and editing tools, summarization, translation, transcription, document tools and image generation) and lifestyle and styling tools (such as a digital wardrobe, a style and color profile, personalized outfit recommendations, virtual try-on and shopping suggestions). Apps may be offered free of charge, on a subscription basis and/or through one-time purchases (such as credit packs, lifetime access plans and in-app purchases), as described in Section 5. The features and purchase options available for a particular App are described within that App or on its product website.
1.3. Supplemental Terms. Certain Services or features may be subject to additional product-specific terms, guidelines or policies presented within the relevant Service or on its product website (“Supplemental Terms”). Supplemental Terms are incorporated into these Terms by reference; in case of conflict for a particular Service, the Supplemental Terms prevail for that Service.
2.1. You must be at least 13 years old to use the Services. If you reside in the European Economic Area or the United Kingdom, you must be at least 16 years old, unless a lower age (not below 13) is permitted by the law of your country for consenting to information society services.
2.2. If you are under the age of majority in your jurisdiction, you may use the Services only with the involvement and consent of a parent or legal guardian who agrees to be bound by these Terms on your behalf.
2.3. By using the Services, you represent and warrant that: (a) you meet the applicable age requirement; (b) any information you submit is truthful and accurate; (c) you are not located in, and are not a national or resident of, any country or territory subject to comprehensive sanctions or embargoes, and you are not on any applicable sanctions or restricted-party list of the EU, UN, US, UK or Cyprus; and (d) your use of the Services complies with all applicable laws, including export control laws.
3.1. Some Services require you to create an account. You agree to provide accurate, current and complete information and to keep it up to date. We may rely on the information you provide as accurate.
3.2. You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account, whether or not authorized by you, except to the extent caused by our fault. Notify us immediately at applabel@support-team.app if you suspect unauthorized access to your account.
3.3. You may not sell, transfer or share your account, create accounts by automated means, or use another person’s account without permission. We may reclaim usernames that are inactive, misleading or infringing.
3.4. Deleting your account does not by itself cancel a paid subscription. To avoid further charges, you must also cancel the subscription as described in Section 5.
4.1. Subject to your compliance with these Terms, we grant you a limited, personal, non-exclusive, non-transferable, non-sublicensable and revocable license to access and use the Services, and to download and install a copy of our mobile applications on devices that you own or control, solely for your personal, non-commercial use (unless we have agreed otherwise in writing, for example under an enterprise agreement).
4.2. Except as expressly permitted by these Terms or by mandatory provisions of applicable law, you may not: (a) copy, adapt, modify, translate or create derivative works of the Services; (b) reverse engineer, decompile or disassemble the Services or attempt to derive their source code, models, algorithms or underlying components; (c) rent, lease, lend, sell, sublicense, distribute or otherwise transfer the Services to any third party; (d) remove, alter or obscure any proprietary notices; or (e) use the Services or any part of them to build, train or improve a competing product or service.
Depending on the Service, we may offer: (a) auto-renewing subscriptions (e.g., weekly, monthly, quarterly or annual plans); (b) one-time purchases, such as credit packs or lifetime access plans; and (c) in-app purchases of individual features or content. Prices, billing periods and included features are displayed at the point of purchase.
Purchases made within our mobile applications are billed by the applicable app store provider (Apple App Store or Google Play) under that provider’s payment terms. Purchases made on the web are billed by us through our payment processors (such as Stripe). We do not ourselves collect or store your full payment card details.
Unless you cancel at least 24 hours before the end of the current billing period, your subscription renews automatically for successive periods of the same duration at the then-current price, and the applicable payment method is charged accordingly. You authorize us (or the applicable app store) to charge that payment method for each renewal until you cancel.
App store purchases must be cancelled through your app store account settings (e.g., Apple ID > Subscriptions, or Google Play > Subscriptions); deleting the application does not cancel a subscription. Web purchases can be cancelled in your account settings or by contacting applabel@support-team.app. Cancellation takes effect at the end of the current billing period, and you retain access to paid features until then.
Credit packs provide a fixed number of processing credits consumed as you use eligible features. Unless otherwise stated at the point of purchase, credits do not expire, have no monetary value, are non-transferable and are not redeemable for cash. The number of credits consumed by a given feature may vary depending on the complexity of the request and the underlying model, and we may adjust consumption rates prospectively for valid reasons (for example, changes in third-party model pricing); material adjustments will be communicated in advance. “Lifetime” access plans provide access to the designated feature tier for the operating life of the relevant Service; they are not a promise that the Service will be offered indefinitely.
We may change subscription prices with effect for future billing periods. We will give you reasonable advance notice of any price increase (at least 30 days for active subscriptions), and the increase will apply only from your next renewal. If you do not agree with the new price, you may cancel before the renewal takes effect.
Prices may include or exclude applicable taxes (such as VAT), as indicated at the point of purchase. Except as required by applicable law or expressly stated in these Terms, payments are non-refundable, and we do not provide refunds or credits for partially used billing periods, unused credits or unused features. Refunds for app store purchases are handled by the relevant app store provider under its policies.
If a payment fails or is reversed, we may suspend access to paid features until payment is completed. If you initiate a chargeback or payment dispute that we reasonably determine to be unfounded, we may suspend your account pending resolution and recover reasonable costs of processing the dispute, to the extent permitted by law. This does not limit your right to raise legitimate billing disputes with us or your payment provider.
6.1. We may offer free trials or promotional pricing. Unless stated otherwise, a free trial automatically converts into a paid subscription at the end of the trial period, and the applicable payment method is charged, unless you cancel at least 24 hours before the trial ends.
6.2. Trial and promotional eligibility may be limited (for example, to one trial per user or household). Creating multiple accounts, using disposable e-mail addresses or otherwise manipulating eligibility to obtain repeated trials, promotional pricing or refunds is a material breach of these Terms, and we may revoke the benefit and suspend the accounts involved.
6.3. We may withdraw or modify trial and promotional offers at any time with effect for the future.
7.1. If you are a consumer residing in the EU/EEA or the UK, you generally have the right to withdraw from a distance contract within 14 days without giving any reason.
7.2. Digital content. Where you purchase digital content that is supplied immediately (for example, activation of a subscription or credits), you will be asked to expressly consent to immediate performance and to acknowledge that you thereby lose your right of withdrawal once the supply has begun, to the extent permitted by Directive 2011/83/EU and implementing national law (or, in the UK, the Consumer Contracts Regulations 2013).
7.3. Services. Where the 14-day withdrawal right applies and you exercise it after having requested that performance begin during the withdrawal period, you owe us a proportionate amount for the services provided up to the moment of withdrawal.
7.4. To exercise a withdrawal right for a purchase billed by us, contact us at applabel@support-team.app with an unequivocal statement of your decision. For purchases billed by an app store provider, please address your withdrawal or refund request to that provider. Nothing in these Terms limits any rights or remedies you have under mandatory consumer protection law.
8.1. The Services may allow you to submit, upload or create content — for example, prompts, texts, documents, audio and images you submit to AI-powered tools, or photos of yourself and your clothing that you add to styling features (collectively, “User Content”).
8.2. You retain all ownership rights in your User Content. You grant us a non-exclusive, worldwide, royalty-free license to host, store, reproduce, process, adapt (e.g., for formatting or technical purposes) and display your User Content solely to the extent necessary to operate, provide, secure and improve the Services, to comply with law, and as otherwise described in our Privacy Policy. This license ends when the User Content is deleted from our systems, subject to reasonable backup retention periods.
8.3. You are solely responsible for your User Content. You represent and warrant that you own or have all rights necessary to submit your User Content and to grant the license above, and that your User Content does not and will not infringe or misappropriate the rights of any third party (including intellectual property, privacy and publicity rights) or violate any applicable law.
8.4. You must not submit User Content that: (a) depicts or exploits minors in any sexual or harmful manner; (b) is unlawful, defamatory, harassing, threatening, hateful or discriminatory; (c) contains malware or malicious code; (d) contains another person’s personal data or likeness without a lawful basis (including photos of other people uploaded without their permission); or (e) violates Section 10.
8.5. Moderation. We have no obligation to pre-screen or monitor User Content, but we may review, remove, restrict or refuse to process any User Content that we reasonably believe violates these Terms or applicable law, and we may suspend or terminate the accounts of repeat infringers. We may also use automated safety filters that block certain inputs or outputs.
8.6. Backups. The Services are not intended as a storage or archival service. You are responsible for keeping your own copies of User Content that is important to you. Except where mandatory law provides otherwise, we do not guarantee that User Content will be stored, retained or retrievable, including after account deletion, termination or discontinuation of a Service.
9.1. Certain Services use artificial intelligence and machine learning technologies, including models provided by third-party AI providers, to generate text, images, recommendations, analyses and other results based on your inputs (“Output”). Examples include writing, summarization, translation and image-generation tools, as well as color analysis, AI stylist and virtual try-on features.
9.2. Ownership of Output. As between you and Applabel, and to the extent permitted by applicable law, we assign to you all our right, title and interest, if any, in the Output generated for you, and you may use it for any lawful purpose, subject to these Terms. You are responsible for ensuring that your use of Output complies with applicable law and does not infringe third-party rights.
9.3. Output is probabilistic and may be inaccurate. Due to the nature of AI technologies, Output may be incorrect, incomplete, outdated, offensive or misleading, may not reflect real people, facts or events accurately, and may be similar or identical to output generated for other users from similar inputs. We make no representation or warranty as to the accuracy, reliability, originality or fitness of any Output. You must not rely on Output as a sole source of truth or of factual, professional or personalized advice, and you should independently verify Output before relying on it, sharing it or using it as a basis for decisions — especially decisions with legal, financial, medical or other significant effects.
9.4. Third-party models. AI features depend on models and infrastructure operated by third-party providers. The availability, behavior and quality of these models may change without notice, and features may be temporarily unavailable, rate-limited or modified as a result. We are not responsible for interruptions or changes attributable to third-party AI providers, though we will use reasonable efforts to mitigate their impact.
9.5. You must not: (a) represent Output as human-generated where this is misleading or prohibited by law; (b) use Output to develop or train competing AI models; (c) use AI features to generate content that violates Section 8.4 or Section 10; or (d) use AI features for automated decision-making that produces legal or similarly significant effects on individuals.
9.6. Styling, color and appearance-related suggestions, and any other recommendations produced by the Services, are provided for informational and entertainment purposes only and are inherently subjective.
You agree not to, and not to permit or assist anyone else to:
We may investigate suspected violations of this Section and cooperate with law enforcement authorities where appropriate.
11.1. Fair use and limits. Plans and features may be subject to usage limits (such as request, token, generation or storage limits) stated at the point of purchase or in product documentation. Even where a plan is described as “unlimited”, it is subject to fair, personal use; we may apply reasonable technical measures (such as throttling or queuing) to prevent usage patterns that degrade the Services for other users or indicate automated or commercial exploitation.
11.2. Availability and maintenance. We do not guarantee that the Services will be available at all times. We may perform scheduled or emergency maintenance, and access may occasionally be interrupted by factors beyond our reasonable control (including failures of hosting, network, app store or AI providers). Unless we have agreed a service level with you in writing, no service level or uptime commitment applies.
11.3. Beta features. We may offer alpha, beta, preview or other experimental features, marked as such. Beta features are provided for evaluation, may be modified or discontinued at any time without notice, may be subject to additional terms, and are provided “as is” without any warranty, to the maximum extent permitted by law. Statutory consumer rights remain unaffected.
12.1. The Services — including all software, models, interfaces, designs, text, graphics, logos, trademarks, audio, video and other materials, but excluding your User Content and your Output — are owned by Applabel or its licensors and are protected by intellectual property laws. Except for the limited license in Section 4, nothing in these Terms grants you any right, title or interest in the Services. “Applabel”, the names of our Apps and the associated logos are trademarks of Applabel LTD; you may not use them without our prior written permission.
12.2. If you send us suggestions, ideas or other feedback about the Services, you grant us a perpetual, irrevocable, worldwide, royalty-free license to use that feedback for any purpose without obligation or compensation to you.
13.1. We respect intellectual property rights and expect our users to do the same. If you believe that content available through the Services infringes your copyright, please send a notice to applabel@support-team.app including: (a) identification of the copyrighted work; (b) identification and location of the allegedly infringing material; (c) your contact details; (d) a statement that you have a good-faith belief that the use is not authorized by the copyright owner, its agent or the law; (e) a statement, under penalty of perjury, that the information in your notice is accurate and that you are the copyright owner or authorized to act on the owner’s behalf; and (f) your physical or electronic signature.
13.2. We will review and act on valid notices in accordance with applicable law (including, where applicable, the U.S. Digital Millennium Copyright Act and Directive (EU) 2019/790). Users whose content was removed may submit a counter-notice with substantially the same elements, explaining why the removal was mistaken; we may restore the material where the law permits. We may terminate the accounts of repeat infringers. Please note that under some laws (including 17 U.S.C. § 512(f)) you may be liable for damages if you knowingly make material misrepresentations in a notice or counter-notice.
14.1. The Services may contain links to, or integrate with, third-party websites, content and services (including app stores, payment processors, social sign-in providers, shopping platforms and third-party AI providers). We do not control and are not responsible for third-party services, their content, accuracy or practices, and your use of them is governed by their own terms and privacy policies. Any purchase you make from a third party (for example, an item suggested by a shopping feature) is solely between you and that third party.
14.2. Apple App Store. If you download our applications from the Apple App Store, you acknowledge and agree that: (a) these Terms are between you and Applabel only, and not with Apple Inc. (“Apple”), and Apple is not responsible for the applications or their content; (b) your license is limited to use on Apple-branded devices that you own or control, as permitted by the App Store Terms of Service; (c) Apple has no obligation to provide maintenance or support for the applications; (d) in the event of any failure of an application to conform to an applicable warranty, you may notify Apple, and Apple will refund the purchase price, and to the maximum extent permitted by law Apple has no other warranty obligation; (e) Apple is not responsible for addressing any claims relating to the applications, including product liability, regulatory compliance and consumer protection claims, or third-party claims that the application infringes intellectual property rights; and (f) Apple and its subsidiaries are third-party beneficiaries of these Terms and may enforce them against you.
14.3. Google Play. If you download our applications from Google Play, your use is also subject to the Google Play Terms of Service.
Our collection and use of personal data in connection with the Services is described in our Privacy Policy. By using the Services you acknowledge that you have read it.
16.1. You consent to receive communications from us electronically — including agreements, notices, disclosures and transactional messages — by e-mail to the address associated with your account, through in-app or push notifications, or by posting in the Services, and you agree that such communications satisfy any legal requirement that they be in writing. Keep your e-mail address up to date.
16.2. Notices to us should be sent to applabel@support-team.app or to our registered office address stated in Section 24, and are deemed received on the business day following confirmed delivery.
17.1. The Services and all content and Output are provided “as is” and “as available”, without warranties of any kind, whether express, implied or statutory, including implied warranties of merchantability, fitness for a particular purpose, accuracy, non-infringement and uninterrupted or error-free operation, to the maximum extent permitted by applicable law. We do not warrant that the Services will meet your requirements, that Output will be accurate or reliable, that the Services will be secure, timely or error-free, or that defects will be corrected.
17.2. No professional advice. The Services provide information, tools and entertainment. They do not provide, and nothing in the Services should be construed as, medical, legal, financial, tax, psychological or other professional advice, and no professional-client relationship is created by your use of the Services. Always seek the advice of a qualified professional for questions regarding your specific situation.
17.3. You use the Services at your own discretion and risk, and you are solely responsible for any decisions or actions you take based on the Services or any Output, and for any resulting consequences.
17.4. Some jurisdictions do not allow the exclusion of certain warranties, and consumers in the EU/EEA and the UK benefit from statutory guarantees regarding the conformity of digital content and services that cannot be waived. Nothing in this Section limits those mandatory rights.
18.1. To the maximum extent permitted by applicable law, Applabel and its directors, employees, agents and licensors will not be liable for any indirect, incidental, special, consequential, exemplary or punitive damages, or for any loss of profits, revenues, business, goodwill, data, content or anticipated savings, arising out of or in connection with the Services or these Terms, even if we have been advised of the possibility of such damages. This includes, without limitation, damages resulting from your use of or reliance on any Output, unavailability of the Services, loss or corruption of User Content, or acts or omissions of third-party providers.
18.2. To the maximum extent permitted by applicable law, our total aggregate liability arising out of or relating to the Services or these Terms — regardless of the number of claims or the form of action — will not exceed the greater of (a) the amounts you paid to us for the Services during the twelve (12) months preceding the event giving rise to the claim, and (b) one hundred US dollars (USD 100). The existence of more than one claim will not enlarge this limit.
18.3. Nothing in these Terms excludes or limits liability that cannot be excluded or limited under applicable law, including liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, for gross negligence or willful misconduct, or the statutory rights of consumers in their country of residence.
To the extent permitted by applicable law, you agree to indemnify and hold harmless Applabel and its officers, directors, employees and agents from and against any claims, liabilities, damages, losses and expenses (including reasonable legal fees) arising out of or connected with: (a) your User Content; (b) your use or misuse of the Services or Output; (c) your violation of any third-party right; or (d) your breach of these Terms or of applicable law. We will notify you of any such claim and may assume its defense at our own expense, in which case you agree to cooperate reasonably. This Section does not apply to consumers to the extent such indemnities are unenforceable under the mandatory law of their country of residence.
20.1. These Terms apply from your first use of the Services and remain in force until terminated.
20.2. By you. You may stop using the Services at any time and may delete your account in the relevant Service’s settings or by contacting applabel@support-team.app. Cancellation of paid subscriptions is described in Section 5.4.
20.3. By us. We may suspend or terminate your access to all or part of the Services, with reasonable prior notice where practicable, if: (a) you materially or repeatedly breach these Terms; (b) we are required to do so by law or by a competent authority; (c) your use creates a security, legal or fraud risk to us, other users or third parties; (d) your account has been inactive for an extended period (in the case of free accounts, following notice); or (e) we discontinue the relevant Service under Section 21.2. Where the suspension or termination is caused by your breach, no refund is due except as required by mandatory law.
20.4. Upon termination, the license in Section 4 ends and you must stop using the Services. We may delete your User Content and account data after termination in accordance with our Privacy Policy and have no obligation to retain or provide it, except as required by law. Sections that by their nature should survive termination (including Sections 8.2 (for the period stated there), 9, 12, 13, 16–19, 22 and 23) survive.
21.1. We may amend these Terms from time to time for valid reasons, such as changes in law, new features or products, security requirements or changes in our business. If we make material changes, we will notify you in advance by reasonable means (for example, by e-mail, in-app notice or a notice on the Website) and indicate the new effective date. Changes apply prospectively. If you do not agree to the amended Terms, you must stop using the Services and may cancel any subscription with effect from the date the change takes effect; your continued use after that date constitutes acceptance.
21.2. We are constantly improving the Services and may add, modify or discontinue features or an entire Service. If we permanently discontinue a paid Service or materially degrade the paid features you purchased, we will provide reasonable notice and a pro-rata refund of prepaid amounts for the unused period (or, where billed by an app store, direct you to the provider’s refund process), except where the change is required by law.
22.1. These Terms and any dispute or claim arising out of or in connection with them or the Services are governed by the laws of the Republic of Cyprus, without regard to its conflict-of-law rules. If you are a consumer, you additionally benefit from any mandatory protections of the law of the country where you reside.
22.2. The courts of the Republic of Cyprus have jurisdiction over any dispute arising out of these Terms or the Services. If you are a consumer residing in the EU/EEA or the UK, you may also bring proceedings in the courts of your country of residence, and proceedings against you may be brought only in those courts.
22.3. Amicable resolution. Before starting formal proceedings, please contact us at applabel@support-team.app — most concerns can be resolved quickly and informally. Consumers in the EU may also have access to alternative dispute resolution entities in their country of residence.
22.4. To the extent permitted by applicable law, any claim arising out of or relating to the Services must be brought within one (1) year after the cause of action accrues, and disputes will be resolved on an individual basis only, without class or representative actions. This paragraph does not apply where prohibited by mandatory law, including for consumers in jurisdictions that do not permit such limitations.
23.1. Entire agreement. These Terms, together with the Privacy Policy and any Supplemental Terms, constitute the entire agreement between you and Applabel regarding the Services and supersede all prior agreements on the same subject.
23.2. Severability. If any provision of these Terms is held invalid or unenforceable, that provision will be enforced to the maximum extent permissible and the remaining provisions will remain in full force.
23.3. No waiver. Our failure to enforce any provision is not a waiver of our right to do so later.
23.4. Assignment. You may not assign or transfer these Terms or any rights under them without our prior written consent. We may assign these Terms to an affiliate or in connection with a merger, acquisition, corporate reorganization or sale of assets, provided that the level of protection afforded to you is not reduced.
23.5. Force majeure. We are not liable for any delay or failure to perform resulting from causes beyond our reasonable control, including natural disasters, war, terrorism, labor disputes, governmental action, power or internet failures, or failures of third-party providers.
23.6. Interpretation. Section headings and “In short” summaries are for convenience only; the full text of each section governs. “Including” means “including without limitation”.
23.7. Language. These Terms are drawn up in English. Translations, if any, are provided for convenience; the English version prevails to the extent permitted by law.